Hoo, Hoo, The new website is up. Lookmatters out of Regina did the redesign. I wanted a simple design that was easy to navigate and that's what I got. The website is and will continue to be a major marketing tool for us. We have the site to be able to post pictures for customers to see and so we can send potential customers to see what we do. I try to make initial contact with a potential show via email. It's a soft sell and easily accepted by customers. I mention the website and invite them to see it. That way there really is no obligation to even answer my email. Although I appreciate the recepient to acknowledge the email even if it is just a quick no thank you.
As we grow the business there are things we are going to try. I'm going to shoot some agility this year to see what kind of reaction to our photos we can get. I want to try herding or lure coursing. Tough events to shoot and get photos that show what the sport is all about.
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